Core skills

UX & Product Thinking

• Leading early discovery and problem framing with stakeholders
• Translating business goals and constraints into clear, user-focused design direction
• Planning and running lean, evidence-led UX research to inform decision-making
• Defining user flows, journeys, and interaction models for complex products
• Balancing user needs, technical feasibility, and commercial realities

UI & Design Systems

• Designing thoughtful, scalable UI for web and mobile applications
• Owning and evolving design systems and UI libraries over time
• Designing reusable UI components with consistency and flexibility in mind
• Working closely with branding and marketing to ensure visual and experiential alignment

Collaboration & Delivery

• Partnering closely with product managers, engineers, and marketing teams
• Providing clear design rationale and guiding teams toward shared outcomes
• Producing high-quality wireframes, prototypes, and specifications
• Delivering developer-ready assets with clear handover notes to support efficient build
• Supporting implementation through design QA, iteration, and refinement

Leadership & mentorship